Doing video marketing is not just about creating videos and uploading them to video sharing sites. If you want your video marketing campaign to be successful, you need more complicated techniques than that. Here are some mistakes business owners usually make when they first enter the video marketing world. By avoiding these mistakes, you could save yourself a lot of time and cash.
1. TOO MUCH EMPHASIS ON CREATING VIRAL VIDEOS
Although viral videos could bring your business in the spotlight instantly, creating viral videos depends much more on luck than technique or knowledge. If you ask the owners of some of the viral videos on Youtube, they will tell you so. Instead of spending time contemplating about which topic to use to create a viral video, you should invest your time in creating helpful and meaningful videos that pertain to your business niche.
2. LONG VIDEOS ARE BORING
People love watching short and funny videos. They tend to get bored when the video is too long or monotonous. If you don’t want to bore your audience to death, make sure your Explainer Videos or E-Learning Videos are short, to the point, and humorous to some degree.
3. NOT OPTIMIZING YOUR VIDEOS FOR SEARCH ENGINES
Search engines such as Google is putting more and more importance on videos when they rank sites. If you do some simple searches on Google, you will see that many videos from Youtube show up on the front page. Those videos don’t just accidentally appear there, they have been optimized for search engines. Make sure you include the keywords in your video title, description and also include a link back to your main site.
4. NOT HAVING A CALL TO ACTION
There is a reason why people include a call to action at the end of their videos. A call to action will urge the viewer to click on the link, or do whatever the video creator wants them to. A video without a call to action will generate a much lower click through rate than videos with one.