Online content is increasingly doing most of the marketing work in today’s techno world. This has simplified the job of on sales persons. A strategically developed and published content takes your brand to many places online. Also, this helps with your SEO rankings and promotes sales. Those looking to increase customers, website traffic and social media sharing can try these expert tips for content marketing.
KNOW YOUR AUDIENCE
First you need to understand who belongs in your target audience? What are they interested in reading? You need to develop an informative content that they are looking for. Suppose they are interested to know “what’s the difference between your brand and your competitors?” then you need to develop your content around that topic. Or you can create a video clip that shows differences between your brand and your competitors.
Get to know the most-visited pages on your website. Stop passersby and ask them. Carry lot of research online as well as in social media. By knowing your audience, you can develop the content that inspires them.
You don’t have to take the pains of creating the entire content by yourself. In reality, you shouldn’t do so. There is great stuff out there that others have worked hard to create, so take their help. Link to other sources from your content. It’s not against plagiarism or copyright rules. In fact, it allows your users to access the original content. Though it doesn’t have anything to do with traffic, it still offers great information for your audience. Once readers realize that you’ll collect interesting content for them, they keep coming back for more.
BREAK YOUR STUFF INTO SMALLER UNITS
Readers get bored of reading lengthy brochures or whitepaper that carries lengthy text. So consider breaking your stuff into running groups of posts for online sharing. These small units can be grouped and linked together with a master page and promote as a running themed series. Also, if your content is too long, it makes consumers annoying when they try to read the content on their smartphones or tablets.
CREATE PHOTO GALLERIES, SLIDESHOWS AND INFOGRAPHICS
Using multimedia tops the list of best content marketing tips. Users prefer images, infographics, video, audio or text. So don’t limit yourself to only text. Look for ways to incorporate some of this eye-catching multimedia into your content. By doing this, your blog quickly conveys useful message to the readers. If a picture depicts thousand words, just imagine how many, videos and infographics can convey.
PUBLISH YOUR CONTENT IN MANY PLACES
Do not limit yourself to publish your content on your website only. Do it in many places with different formats. Creating content for many sites is not an easy job. But you can do so by presenting one piece of content in different styles. For instance you can convert one of your great articles into a video or infographic.
PLAN YOUR CONTENT PROMOTION
Once you are done with publishing your content, next step is to promote it. Your content isn’t going to reach a broad audience by itself. You need to use social media profiles and email marketing to promote it. Request your customers, friends and family to share your content across their networks and in return for the new business, you can give them incentives. Contact your local radio station for the broadcast of information in your content. By doing this, listeners interested in your stuff are likely to visit your blog.
Content marketing is a vital part of how you keep in touch with your customers. Once you know your audience and the purpose of your site, you can develop content that inspires the readers and keep them coming back for more.