What is Facebook Ad?
Facebook Ad is way to promote your Website, Posts or your Facebook Page on Facebook. Facebook Ads usually appear on the right bottom side of you wall. Facebook Ads help you reach more people having the similar interest to what your are promoting. It is simple way to promote and increase the sales of the product you offer.
When to use Facebook Ad?
Both start ups as well as settled businesses. Hence there is no particular scenario when you are forced to use Facebook Ad to increase your sales. But if you are a new in business and drive some genuine traffic to your website, you can use Facebook Ads
Why to use Facebook Ad?
It's as simple as that, you should only and only use Facebook Ad to convert your visitors subscribers or customers of your blog. Why? Because if you only drive traffic to your website, there is a chance that visitor will not come back again after visiting your blog. Instead, you should make them subscribe your blog. Then and then only Facebook Ads are worth to be used.
How can you convert Facebook visitors into Blog Subscribers?
Everybody tells you to write a good post, I am going to tell you what after that. There are plenty of ideas using which you can turn your visitors into subscribers like you can create a log-in popup, sidebar subscribe form, asking user to log-in to see the full content you offer (Quora.com does this).
What are the types Facebook Ads?
There are three types of Ads Facebook provides:
1) Promote Page - This type of Ad will only help you to increase you Facebook Page Fans.
2) Promote Website - This will help you to drive traffic to your Website.
3) Boost Post - This will help you to boost your post you posted on your Facebook page. in this type of Ad, number of people like this post versus the number of people who actually visited your website to read the post are very low. Below is the screenshot of the campaign I ran for my post:
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As you can see, for the budget of Rs. 320, my post reached 3064 people, of which 241 people liked the post and only 11 people clicked the Ad and visited my website.
How to use Facebook Ads?
Visit your Facebook Page and you will been shown three buttons as shown in below screenshot:
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After that, simply decide your budget and pay using the provided options. Click here to visit the Official Facebook Promotion Page.
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